PENERAPAN SHOT SCALE UNTUK MEMBANGUN CITRA DESTINASI PADA FILM MAMBANG

Abstrak

The film Mambang tells the story of a 10-year-old boy obsessed with becoming a Jalur dancer. Due to financial constraints, Mambang must contribute to his family's livelihood. Now, Mambang can only practice and practice so that one day he can achieve his dream, determined to ask himself, "If not me, then who?". One of the writer's important duties as Director of Photography in a film production is to visualize a scenario as a vehicle for realizing the film. Shot Scale is used to build a destination image of a region by highlighting the richness of local traditions as a link between cultural values and forms of audiovisual art expression, aiming to promote the culture within the story. Destination image is defined as an individual's perception of a destination's characteristics, which can be influenced by promotional information, mass media, and many other factors.