MOTIVASI DAN IMPLIKASI TATO PADA WANITA EMERGING ADULTHOOD

Abstrak

Tato kini semakin populer sebagai bentuk modifikasi tubuh yang mencerminkan identitas, nilai, dan ekspresi diri. Meski diterima di banyak negara, motif di balik keputusan memiliki tato, terutama pada wanita, sering menghadapi stereotip negatif. Fenomena ini umum terjadi pada individu usia emerging adulthood. Bagi beberapa wanita, tato dianggap sebagai seni dan sumber kebanggaan yang meningkatkan kepercayaan diri. Penelitian ini menggunakan pendekatan kuantitatif dengan desain deskriptif, melibatkan wanita bertato usia 18 - 25 tahun melalui teknik non-probability sampling. Data diperoleh melalui kuesioner demografi dan terkait tato. Hasil menunjukkan mayoritas wanita bertato memiliki motif personal, seperti ekspresi diri, estetika, dan kenangan. Tato juga dipandang sebagai simbol kebebasan dan identitas, meski masih ada stigma negatif, terutama dari keluarga dan masyarakat tradisional.

Tattoos are becoming increasingly popular as a form of body modification that reflects identity, values and self-expression. While accepted in many countries, the motives behind the decision to get a tattoo, especially in women, often face negative stereotypes. This phenomenon is common among individuals of emerging adulthood. For some women, tattoos are considered art and a source of pride that boosts self-confidence. This study used a quantitative approach with a descriptive design, involving tattooed women aged 18 - 25 years through a non-probability sampling technique. Data was obtained through demographic and tattoo-related questionnaires. The results show that the majority of tattooed women have personal motives, such as self-expression, aesthetics, and memories. Tattoos are also seen as a symbol of freedom and identity, although there is still a negative stigma, especially from family and traditional society.