SIGNIER AND SIGNIFIED ANALYSIS OF DON’T WORRY DARLING (2022) MOVIE POSTER

Abstrak

This study analyze the meaning behind the poster for the movie Don't Worry Darling (2022) by using Ferdinand de Saussure’s semiotic theory, which explains how signs consist of two parts: the signifier (what we see) and the signified (the meaning behind it). The aim of this research is to understand how the poster uses visual signs to share the movie’s themes, like control, illusion, and hidden truths. This study uses a descriptive qualitative method and analyzes the poster’s elements, such as a falling plane, smoke trail, scenery, text, and a couple with a car. The results show that there are 5 signs in the movie poster and these signs are not random, they are carefully chosen to send deeper messages. In conclusion, the poster uses symbolic elements to reflect the movie’s mysterious and disturbing storyline, showing how posters can tell a plot for a movie.