THE TRANSFORMATION OF IMPROVING SOCIAL ASSISTANCE SERVICES OF BAZNAS SURABAYA CITY THROUGH DIGITALIZATION OF OUTREACH IN BULAK BANTENG VILLAGE

Abstrak

This research focuses on the transformation of social assistance services in Bulak Banteng Village, through digitalization of outreach by BAZNAS Surabaya City. The background of this research is driven by the Surabaya City Government's efforts to address economic balance by accelerating the distribution of social assistance to low-income communities. The innovations implemented include changing from a manual outreach system to a Google Form-based digital method, which aims to improve the efficiency and transparency of the beneficiary verification and validation process. This research uses a descriptive qualitative approach through interviews, observation, and documentation. The results showed that digitalization improved targeting accuracy, socialization, and monitoring of social assistance programs. However, program implementation still requires continuous monitoring and evaluation to achieve the set goals. Overall, this research concludes that digital transformation is expected to have a positive impact on the people of Bulak Banteng Village by improving access and quality of social assistance services.