ANALISIS TINGKAT LITERASI KEUANGAN TERHADAP PRODUK PEMBIAYAAN SYARIAH PADA MASYARAKAT DESA SUNGAI RUAN ULU KECAMATAN MARO SEBO ULU

Abstrak

This research aims to determine the literacy level of the people of Sungai Ruan Ulu Village regarding Sharia Financing Products. The aim of this research is to find out how literate the people of Sungai Ruan Ulu Village are regarding sharia financing. There are still many people in Sungai Ruan Ulu Village who do not understand sharia financing products, do not know and fully understand sharia financing products and do not have the skills to use sharia financing products, there are even some people who have never heard of sharia financing products at all. .This research uses a qualitative approach with a descriptive approach, in sampling the researcher uses a sample selection technique with the provisions of the characteristics and characteristics of the objects in the research, while the data collection technique is by observation, interviews and documentation. The lack of public literacy regarding sharia financing products is caused by four main factors, namely: Economic factors are the main trigger, such as the community's economy which is not stable in terms of income, environmental factors that do not support it so that we cannot know things outside that environment, educational factors because education in Sungai Ruan Ulu Village can be categorized as lacking education because most of the people are only junior high school graduates and basically have not discussed Sharia financing. Factors: Minimal socialization of Sharia banking is very necessary for Sungai Ruan Ulu Village, where the environment does not support Sharia financing.